I'm so glad you're here!

Hi! I'm Ashla, a horse-loving equestrian with a passion that’s taken me from late-blooming rider to dedicated social media and marketing consultant. After over a decade in brand, product, and social media management, I decided to take the leap and start my own business, Have You Met Ashla (HYMA), blending my experience with my love for horses. Now, I split my time between Australia, my home, and the U.S., where my fiancé lives. This lifestyle lets me explore the equestrian world globally, reigniting my passion for photography and videography.

I’ve had the pleasure of working with incredible brands like Horseland, Banana Feeds Australia, Stable Co, Heels Down Fitness (my own brand!), and events like the Victorian Dressage Festival and Horse Trials. As the ongoing social media content and brand manager for the Victorian Interschool teams, I've built connections and helped create amazing content.

I’ve also shared my expertise with other riders and influencers, teaching them how to collaborate with brands. As a model for brands like PS of Sweden, VALA, Ringers Western, and Queen Equestrian Clothing, I know both sides of the camera, which fuels my commitment to capturing every leap and stride for my clients.

With HYMA, I’m here to help riders, influencers, and brands grow their social presence without worrying about “getting the shot.” As a fellow equestrian and a seasoned marketer, I know the power of a great image and the importance of telling your story in an authentic, compelling way.

Now that you've met me....Let's make your social media shine as brightly as your passion for the equestrian world!

Meet Heels Down Management (HDM)—Your in-house agency for rider representation & equestrian brand growth.

At HDM, we've created a service that helps up-and-coming riders build their digital identity, get seen by the right brands, and start real sponsorship conversations early. We work with riders at every level—from juniors to Olympic hopefuls—and help brands connect with authentic athletes who stand for more than just a logo.

What we offer:

Athlete Packages: 1‑, 3‑, 6‑, and 12‑month tiers for brand-ready social strategy, content coaching, media kits, and outreach support

Brand ◀︎→ Rider Matching: curated matches, campaign planning, event spotting, and ambassador programs

Content Days & Creative Services: photography, reels, and UGC direction tailored to equestrian storytelling

This is elite marketing, personalised and approachable. If you’re ready to build a lasting equestrian brand—on and off the horse

—HDM under HYMA has your back.

Who doesn't wish that someone captured you cheering from the sidelines, your celebration after, your passion and determination to pat your four legged friend when you have an "unexpected dismount" and got THAT shot of the moment it happened!