WHAT IS HEELS DOWN MANAGEMENT
Heels Down Management (HDM) is a boutique equestrian marketing and representation service by HYMA (Have You Met Ashla). We act as your manager, agent, and content strategist in one—bridging the gap between athletes, brands, and modern media.
Our goal?
To help talented riders look sponsored before they even are, and help aligned brands connect with the right personalities—not just profiles. Whether you're a junior showjumper with Olympic dreams or a brand looking to reach a new audience through authentic storytelling, HDM exists to make that connection work.
FOR ATHLETES
You've got the talent! Let us help you get noticed.
Use the links below to tell us more about you. We’ll follow up with a personalised plan and a call to kick things off. APPLY AS AN ATHLETE
FOR BRANDS
Want to work with riders who actually move the needle?
Use the links below to tell us more about you. We’ll follow up with a personalised plan and a call to kick things off. APPLY AS A BRAND
FOR ATHLETES AND RIDERS
We work 1:1 with riders to:
- Improve your Instagram/TikTok presence
- Build your brand identity and media kit
- Find and pitch to brands you actually use and love
- Grow your audience in a way that feels real
- Learn how to create scroll-stopping content—without selling out
This isn’t just social media coaching. It’s sponsorship strategy for the next generation of equestrian athletes.
✨ We currently work with rising stars like Zara Adnams and Mia Smith—Aussie showjumpers based at the World Equestrian Center in Ocala, FL.
📩 Apply to Join the HDM Roster click here
FOR BRANDS
You’ve got incredible products, and we’ve got riders who live and breathe the equestrian lifestyle.
We help you find the right fit—not just based on follower count, but on trust, tone, style, and performance. From micro-ambassadors to Olympic hopefuls, we curate partnerships that:
- Elevate your brand
- Drive high-quality content
- Build long-term brand alignment
We can also help plan:
- Product placement & gear gifting
- Social media campaigns
- Event appearances
- Content creation days
- Rider takeovers & UGC packs
🤝 Start a Rider Partnership Conversation click here
HDM "OUR PACKAGES"
1-Month Kickstart
from: $800 AUD / $530 USD
Best for: Riders ready to elevate their online presence and get brand-ready.
We’ll refine your Instagram, define your personal brand, and build a strategy that helps you stand out and start attracting the right brands.
3-Month Growth Plan
from: $2,200 AUD / $1,395 USD
Best for: Riders building momentum and looking to grow their audience and brand partnerships. Includes monthly coaching, upgraded media kit, Whether you're a junior showjumper with Olympic dreams or a brand looking to reach a new audience through authenti
6-Month Elite
from: $3,995 AUD / $2,795 USD
Best for: Riders wanting full support with content, strategy, and brand outreach.
We manage your calendar, reels, brand communications, and long-term positioning—so you can focus on riding while we build your brand.
12-Month Signature
from: $9,995 AUD / $6,600 USD
Best for: Riders aiming to build a long-term personal brand and sponsorship journey. Includes quarterly strategy reviews, full brand management, content coaching, and rider-brand alignment to grow with you through every season.
